Cinema Distribution - How Does It Work?
What is cinema distribution? Well, to put it simply, cinema distribution is the actual process of bringing a movie to the market for viewing by an intended audience. This typically is the responsibility of an expert cinema distributor, who would then decide the overall marketing plan for the movie. There are many different kinds of cinema distribution - conventional film distribution, digital cinema distribution (DCD), hyper local online distribution (HPLD), and online only cinema distribution (OVSD). Most distributors offer all three and some even offer both. It is usually up to the distributor which format they feel most comfortable with, although some will choose one over the other based on the demographics of their consumer base. One of the main issues when considering which type of cinema distribution to pursue is location. If the target audience for the movie is local, then the content and delivery method chosen would be local. For example, if the movie has to be delivered to th...